It is undeniable that television has the power to bring people together. When the first television sets were launched in the late 1920s, families and friends gathered in their living rooms to watch amazing experiences. However, throughout the years, the television industry has become stalled, and the magic that surrounded television has slowly faded away… That is why we created Magycal, our world-class platform: to recapture the excitement and fascination of watching television. Magycal (named after the intersection of the word magical + Generation Y, also known as the millennial generation) aims to power-up beautiful first screen and second screen experiences. Whether it be a talent show broadcasted on television, a music concert streamed on a website, or a VOD comedy series available on a mobile application, we know we can take those experiences to the next level. Today, more than watching, we want people to become part of the experiences. We want to create social and interactive activities that transcend the limits of what is possible. We want people to live what they watch.
Magycal allows us to deliver amazing experiences for your audience, from concept and design to technical development and commercial deployment. We unleash a whole new world of full experience design.
We make fans feel part of a live event TV broadcast through exciting second screen interaction, together with their friends and in real-time.
We generate new revenues from subscriptions, in-app purchases and carefully crafted, targeted sponsor campaigns and product placement. Besides the app stores, we support payments through ATM, Direct Carrier Billing, Premium SMS & Paypal.
Involve your audience in a fully gamified environment featuring points, credits, global and regional rankings, prizes, badges, quizzes, polls, and social sharing.
Let fans get closer than ever to their favourite television shows and communicate with friends sharing the same interests, fostering strong community building and engaging users in exciting social interaction.
Magycal, our world-class, fully scalable and modular cloud platform is the result of three years of hard work and extensive testing with massive audiences. Its incredible performance keeps your public engaged at all times. Yes, even during those key moments with massive audience peaks.