The application for the 7th edition of the most popular TV show in Portugal, easily surpassed the previous version, which had about 16 million interactions. This version featured an advanced and innovative Artificial Intelligence system to boost user engagement. For the first time during a live TV show, the popularity of contestants was evaluated by users and through a facial recognition mechanism combined with Artificial Intelligence. The weekly episodes were broadcasted live within the app, and users were able to express their emotions towards the show and each contestant. When the show was on the air, users have access to two buttons so they can express their emotions about what is happening live: Love or Hate. In parallel, the app crossed these user opinions with the facial recognition of the contestants, giving them a percentage score. The popularity of contestants was monitored, in real time, through specific visual elements.
Ricardo Tomé, CDO - Media Capital
Deploy an Artificial Intelligence to automatically identify contestants during a live show.
Cross users’ emotions with the show contestants, to ascertain their popularity.
Convert viewers into premium app users through a universal payment system.
Allow users to chat with their friends and participate on theme communities.
messages exchanged within the communities.
shared emotions (love and hate).